Ludacris Partners With Magnum Condoms For "Next Big Thing"

Rappers stand a chance to win $5,000 an on-stage appearance with Luda's and a year-long pocket-fulla-rubbers.

After working with Magnum condoms last year for the $5,000 "Live Large" contest, Atlanta, Georgia emcee-turned-actor Ludacris is working with the contraceptive company once again.

With competition in New York, Detroit, San Francisco and Miami, Magnum will be sponsoring Rap contests. Backed by online voting, semi-finalists will appear on stage alongside the Def Jam Records star Ludacris. The winner will also receive $5,000 and a year's-supply of Magnum condoms.

"Living Large is really the only way to live," said Ludacris in a press statement. "That's why I'm a part of this project for the second year. I'm a huge supporter of the product, I live the life, and I love how Magnum is giving other people the chance to shine and represent the gold standard."