Jul 21, 2011

T-Pain Ditches Auto-Tune For T-Pain Effect On New Album














T-Pain announced the death of auto-tune last month, now the Southern crooner is saying he will replace his signature sound with “The T-Pain Effect.”
“You can't stick with one thing forever," said T-Pain in a recent interview with Billboard.com.
"After you figure out how stuff works, you've got to start making your own. When everybody talks about (Auto-Tune), they pretty much say T-Pain. So what simpler thing to do? It's supply and demand. You want the T-Pain sound? I'm gonna give you the T-Pain effect."

Details of the The T-Pain Effect were disclosed in June and involve a partnership with the Boston-based audio technology company iZotope.
The T-Pain Effect which features 50 beats as well as recording and distribution software can purchase it through iZotope for $99. Look for Pain's new sound on his upcoming album, RevolveR.
"There's so much different stuff on [RevolveR],” said T-Pain. “I almost confused myself on what I wanted to do because I've gotten such a completely different audience from...the Taylor Swift stuff and the Bud Light commercial and Toshiba...I've just gotten so many other people and so many different audiences. I had to make different kinds of music for everybody but still keep it classic T-Pain at the same time. That got kind of confusing and hard, but it all worked out."

Pain's fourth album RevolveR is scheduled for release later this year.

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