Nov 21, 2011

Steve Rifkind Resurrects Loud Records

Asher Roth signed to Def Jam Records. Since the beginning of his career, he’s been inked to Steve Rifkind’s label, SRC.
Steve explained via his Twitter account that Ash’s new situation is part of a joint venture between Def Jam and his defunct imprint, Loud. Back in the 90s, Loud were pioneers in street promotions and signed acts like Mobb Deep, Wu-Tang Clan and Big Pun. Time to carry on tradition.

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