Dec 18, 2013

Target Refuses To Sell Beyoncé's New Album





Queen B had the twittosphere go nuts when she dropped her brand new album last thursday night and sold more than 800k digital copies in 3 days, Beyonce is now facing backlash from her exclusive with iTunes.

Target's feelings were hurt after the superstar - who released her previous album "4" with a Target exclusive edition that included six additional tracks - chose to go digital only with iTunes.

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokeswoman Erica Julkowski said.

She continued, "While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats."

Billboard estimated that Target is the fourth-largest seller of music in the U.S., with five percent of the market. Apple's iTunes is first, with a 41 percent share, followed by Walmart (10 percent) and Amazon (9 percent).

Retail stores are expected to begin stocking physical copies of CD as early as Wednesday, while most stores will have supplies of "Beyoncé" by Friday.

No comments:

Post a Comment